TARGETED AUDIENCE
Primary: 16 - 35-year-olds. Digitally native, versed in current public discourse, pressured to build better societal relations.
Secondary: 35 - 50-year-olds. Millennials and Generation X who have general historical knowledge of the Caribbean and want to be entertained with a Black story.
SUGAR IN THE RIVER offers exponential entertainment value for both of these groups, making it an insightful and binge-worthy watch.
Beyond learning lessons of morals or clear-cut endings, SUGAR IN THE RIVER lets audiences feel seen and understood through the complexities of their identities.
SUGAR IN THE RIVER fills the market gap for diverse, fantastical stories. This isn’t an early-2000s PBS docuseries that promises to be educational in the traditional sense, but a story that weaves the fantastical in with the everyday and historical experiences of the Black diaspora.